Side profile of a robot.

Your buyers are asking AI assistants like ChatGPT and Copilot the questions they used to type into a search box. Who does this kind of work? Who should we hire? What are our options?

A well-designed website is no guarantee of showing up in the answer.

Sites that look excellent to a visitor are frequently invisible to the systems now doing the recommending.

Being visible to AI assistants does not mean overhauling your brand

The AI Visibility Assessment shows you whether AI can find, read and correctly describe your organization.

Close-up of a desk with art supplies, including a quill in a small bottle, and papers or notebooks.

Why AI visibility does not rewrite your story

Your voice, your message and your positioning stay as they are. What drives AI visibility is technical accessibility, clear answers to real questions and presence beyond your own website. None of that is brand copy. Where content does change, you see the reasoning and approve it first.

Nobody did anything wrong. A website built a few years ago followed the rules of branding and search as they were understood then. The rules changed.

The Engagement: AI Visibility Assessment

  • A microscope on a workbench, viewed close up.

    Diagnose

    Your site is read page by page and measurement is installed, so the record starts now rather than later. Then a short demonstration: a handful of the questions your buyers would plausibly ask, put to the major AI assistants, with answers recorded exactly as they came back. You see for yourself what an assistant says when someone asks for a firm like yours, and which organizations get named instead.

  • Two people at a laptop, one pointing at something on the screen.

    Assess

    Now the questions come from your own materials, including the things buyers have written to you. Answers are drafted in your voice and sorted by where each one belongs on your site. A full baseline is recorded under controlled conditions, so the comparison in 90 days holds up. You receive a written assessment sorting every finding into what to change now, what to change next and what to leave alone.

  • Drafting and measuring tools laid out on a worn wooden workbench.

    Implement & Measure

    The changes get made and published. At 90 days the baseline runs again under the same conditions, and four things get compared: whether you appear, what is said, who appears alongside you and which sources get cited.

A view looking up at tall glass skyscrapers reflecting the sky, with sunlight on their edges, from a low angle.

What you walk away with

  • A record of how AI assistants describe your organization today, captured as it came back

  • Measurement in place and collecting from the first week

  • The questions your buyers actually ask, answered in your voice and ready to publish

  • A written assessment sorting every finding into now, next and not yet

  • A baseline you can measure against in 90 days

The “diagnose” stage of the engagement stands alone. Some organizations start there and stop, and that is a legitimate outcome.

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Who this is for

  • Organizations that need to grow beyond the people who already know them

  • Organizations that have invested in a brand or a website and care about it

  • Marketing teams that can execute a recommendation with nobody in-house who specializes in this

  • Nonprofits, health care organizations, professional services firms and mission-driven institutions

  • Organizations where being described wrong carries consequences beyond marketing

Your path to greater visibility starts here.

Every engagement begins with a discovery conversation. No technical background required, no homework before the call. An honest discussion about where you are and where you want to go. Are you ready? Let’s talk.

Get started